Soft power the means to success in world politics
Joseph S. Nye, Jr.
- 1st ed.
- XVI, 191 Seiten Diagramme
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequentlyand often incorrectlyby political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard powerthe ability to coercegrows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
1586482254 1586483064 pbk 9781586483067 : pbk
2003069016
2003069016
1586482254 UK
Power (Social sciences)--United States World politics--1989- Außenpolitik USA/United States of America/Vereinigte Staaten von Amerika Macht/Herrschaft Register foreign policy USA/United States of America power index Amerika Internationale Politik Macht Softpower Weltpolitik