TY  - BOOK
AU  - Nye,Joseph S.
TI  - Soft power: the means to success in world politics
SN  - 1586482254
AV  - JZ1480 
U1  - 327.73 22
PY  - 2004///
CY  - New York; N.Y.
PB  - Public Affairs
KW  - Power (Social sciences)
KW  - United States
KW  - World politics
KW  - 1989-
KW  - Außenpolitik
KW  - USA/United States of America/Vereinigte Staaten von Amerika
KW  - Macht/Herrschaft
KW  - Register
KW  - foreign policy
KW  - USA/United States of America
KW  - power
KW  - index
KW  - Amerika
KW  - Internationale Politik
KW  - Macht
KW  - Softpower
KW  - Weltpolitik
N2  - Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequentlyand often incorrectlyby political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard powerthe ability to coercegrows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide
UR  - http://www.gbv.de/dms/bsz/toc/bsz111331528inh.pdf
ER  -