TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624 (pbk.)
AV  - HM1033 .G53 2002
U1  - 302 22
PY  - 2002///
CY  - Boston
PB  - Back Bay Books
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
KW  - Social Behavior
KW  - Psychology, Social
KW  - Diffusion of Innovation
KW  - Leadership
KW  - Marketing
KW  - Group Processes
KW  - fast
KW  - Class of Spring 2009
KW  - Guest speaker
N1  - Originally published: Boston : Little, Brown, c2000; Includes bibliographical references and index; The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world
N2  - Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes
ER  -