Hans Arnhold Center Library

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Soft power the means to success in world politics Joseph S. Nye, Jr.

By: Material type: TextTextLanguage: English Publisher: New York; N.Y. Public Affairs 2004Edition: 1st edDescription: XVI, 191 Seiten DiagrammeContent type:
  • Text
Media type:
  • ohne Hilfsmittel zu benutzen
Carrier type:
  • Band
ISBN:
  • 1586482254
  • 1586483064
  • 9781586483067
Subject(s): DDC classification:
  • 327.73 22
LOC classification:
  • JZ1480
Other classification:
  • 7,26
  • G:us S:pg Z:51
  • ML 5700
  • ML 1000
  • MS 4450
  • 15.87
  • 89.90
Online resources: Summary: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequentlyand often incorrectlyby political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard powerthe ability to coercegrows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
single unit book single unit book HAC Library - Holdings of the American Academy in Berlin HAC – 1st floor – Library Room – Open Stacks R (Reference collection) R:JZ1480 .N94 2004 (Browse shelf(Opens below)) Available 2023-2793

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequentlyand often incorrectlyby political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard powerthe ability to coercegrows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

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